Running an e-commerce store is completely different ball game than running a traditional brick and mortar store. From payment gateways to product presentation, things are poles apart. However, customers from any marketplace, whether online or offline, want assurance about the product that they’re going to buy.

 If they’re in a physical marketplace, they can get that confidence by examining it themselves. But, how can a new E-commerce store give them that same level of assurance on screen? If you’re a newbie, your product impression depends upon its presentation, pricing and reviews. You should present images and description of your niche’ products effectively in order to generate sales. But how? Let’s discuss them down below: -

PRODUCT PHOTOGRPAHS: -

1. Your product’s photograph is the first thing that visitors are going to see, so it’s better be clear, focussed and in proper lighting.
2. There should be more than one photograph from various angles; this ensures customer satisfaction for colour and type of material.
3. Also, keep zoom-in feature in images especially for footwear and attire categories.
4.  You can outsource this work to professional product photographers (if they come in your budget).

PRODUCT DESCRIPTIONS: -

                1/5 fifth of lead failures is due to incomplete descriptions about the product. Below are some tips on how to write effectively about your product: -

1. Your product description should include its features, payment gateways, what it does and why should anyone buy it. It should be clean and informative both at the same time.
2. Features or specifications should be written in bullet points. For example, let’s see how to write specifications of a vacuum cleaner: -

• Product type=> Cleaner
• Capacity => 10 L
• Weight=> 6 kg
• Wattage=>1100 W
• Warranty=>1 year

3. It should be SEO friendly so that people can find it when they search on Google. Appropriate Keywords should be chosen for fine search results.

Customer only reads first two or three lines of description on Google & other ad platforms, so try to insert your keywords initially because after that description of product gets shorten by these platforms.

4. While writing about your product, focus more on verbs rather than on adjectives. For instance, “Vacuum cleaner that sucks all the dirt” is far better “Efficient Vacuum Cleaner for cleaning”.

In E-commerce, what pleases to the eye is what sells in the market. Most business owners lose potential leads because their product presentation lacks apt imagery or full information. There is no such thing as bad presentation, either it connects, or it doesn’t.

P.S: - If I am focussing on photography and description, it doesn’t mean that I’ve ignored other factors like quality and pricing of your product. Remember, if your quality sucks or you’re over pricing, it’s going to reflect on your reviews. And no good photograph or description can make up for lost fidelity.  

Why be old school when you can go online? Consider Apni Market, we will help you to set up your own marketplace and give you loads of other e-commerce benefits. So, you too, can live your dream of having your own online marketplace. To get started with Apni Market, do reach at [email protected] and get started with online selling.