There are more than 1.16 billion people worldwide, who use Instagram today. Instagram marketing has grown substantially in the year 2020. As per statistics, more than 90 percent of its users follow at least one business. Being a successful internet marketing agency for the last 5 years, we have strategies for Instagram marketing to level up your game. Today we are sharing some with you: -

Always Have A Business Account

Always have a business account instead of a personal account. They provide many features such as Instagram insights, Instagram shopping, Instagram ads, primary and secondary messaging inboxes, and a call-to-action button on the profile. So, if you don’t have an Instagram business account, then make sure to get one now.

Know Your Audience

When you are choosing targeting options for your Instagram ads, it becomes crucial for you to know your target audience. A little research in advance can help who you can best reach on Instagram.

Write Good Bio & Choose Right Profile Photo

The bio of your Instagram account should convey your brand personality, and make it easier for people to find you. The information should include your business name, website link, contact information, and call-to-action buttons.

Your Instagram photo should be your brand’s logo that displays at 110 by 110 pixels. Make sure to crop your logo’s image to a circle.

Your Posts Must Be Breath-taking

Instagram is a visual medium, so make sure that your posts (whether images or videos) are of the highest quality. They should be well lit, well-composed, and in focus. You can also use infographics or animations to deliver information. Remember, your content on Instagram should be compelling and make your viewers excited.

Write Great Captions

We are aware that Instagram is a visual medium, but that doesn’t mean that we should completely ignore the captions. IG captions can extend to 22,00 characters long, so use them for quick jest or storytelling in detail.

PRO-TIP: - The best caption length for the Instagram ad is 125 characters.

We hope you find our tips helpful. If you are looking for other internet marketing services such as Creative Designing & Brand Marketing services. Apni Market is also known for other Digital Marketing services such as SEO, SMM, PPC, Content Marketing, Video Marketing, etc. Go to http://www.apnimarket.in to get a free consultation.