The e-commerce industry is growing rapidly thanks to the advancements in the internet as well as computer technology. Moreover, the fact that retailers are finding e-commerce to be the more effective and beneficial platform to sell their products and services is contributing to its success, too.
However, due to the intensifying competition among sellers and e-commerce marketplaces, it becomes quite difficult for small and not-so-popular sellers to set their foot and make a name. So, to help you with that very concern, let’s have a look at some of the tips:
1. Get (I mean EARN) good reviews
A recent study on e-commerce shows that almost 88% of customers now say that they trust online reviews as much as personal recommendations. Reviews that include media like a short video, graphics etc. or a review with a product picture could do wonders for your sales. If you personally know people that have enjoyed your product, go to them and request such reviews.
Most marketplaces also stress on seller performance when ranking your items in the top positions. So, try to make users leave a review or a rating, at least.
2. Give something for FREE! (Okay, at least offer a good discount)
This might not sound like a smart move, of course, but it could have a significant impact in the long term. As mentioned before, obtaining reviews is essential to get your products shown, and to gather them, offer customers something for free (if you can) or offer something like 80% or 90% discount in exchange for a review. All this will improve your search ranking on that online marketplace service and will encourage those customers to think of you next time they need an item you sell.
Moreover, it is a good way to get rid of the inventory you have been holding on for too long or not being able to sell otherwise.
3. Focus on improving SEO
Search Engine Optimization is an essential part of any online marketing strategy. SEO is all about making your website be found and ranked by search engines like Google, Bing etc. Effective SEO could help to drive quality leads to your website or online store and improve your branding.
In order to rank higher in the search results of a marketplace, make sure you use relevant and important keywords in the title itself to ensure your product is visible.
4. Showcase your best-selling items
It’s always convenient for buyers to know about the top/best-selling items a seller has to offer. Doing this will help new buyers navigate easily even if you sell a wide range of different products. You may also take this opportunity to promote your items with the highest margins even if they aren’t your top sellers (Shhh, don't tell anyone).
Producing quality content and posting it regularly is a great way to market your products. Moreover, things like social media posts and blog writing allow you to ethically promote your online store/products and direct people to your online store. A site such as Hubpages is also a great place to write articles around your subject, where you can link back to your store.
If you're not satisfied with your e-commerce sales, it’s high time you come up with some creative ways to change that. Following the above-mentioned tips properly can definitely help to bring more traffic to your online store and boost sales. Apni Market helps you take your business online by providing you with your very own online store along with other e-commerce benefits. To get started with the same, reach us at [email protected].