There is no way that you haven't heard of Instagram. There is no doubt that Instagram is one of the best Social Media Platforms, and it is quite popular among millennials. There are over 300 million photos uploaded every day.

But Instagram is not just about clicking photos, uploading them, and getting millions of likes and comments. No, absolutely No! It is much more than that and you guys know it very well.

Especially when it comes to growing business, the benefits of Instagram are far-reaching. And for that, we have to learn how does Instagram Algorithm works

Instagram Algorithm

First, you have to understand the Instagram business model. And, then you will be able to know how does Instagram Algorithm works.

As we all know, Revenue is Must and Advertising is the primary source of revenue for Instagram.

The main agenda of Instagram is to keep you on their platform as long as possible, whether if you are watching reels, posts, stories, or IGTV's.

So they want you to spend more and more time on their platform. The more time you spend on Instagram, the more ads they will able to show you. And that's how they will able to make more and more money.

Instagram is not just some Chronological feed. The algorithm filters out the best content to show its users to keep them on their platform.

And that feed totally depends on you:

• Every post you like

• Post you share

• Post you save

• Amount of time you spend on content.

All these things play a vital role in choosing the best content for you.

And that's why Instagram doesn't want to compromise with content. They know that content is the main key ingredient; it is what keeps people coming back for more.

Therefore, the better your content performs, the more circulation your content will have throughout the Instagram algorithm.

If Instagram knows that your content is good. Then they will show your post to more of your followers and if your content gets more engagement among them then they may even show your content in the Discover feed.

If your content performs well they will show it to more users, and if not, then Instagram will stop showing it.

Your content has to stand out on these conditions:

• Quality

• Reliability

• High Engagement

Following are the Instagram Algorithm Hacks to grow your Business:

Research

Research helps in finding the top-performing content as well as in content creation. Instagram itself helps you in research. Search and analyze the hashtags, accounts, posts, and captions related to your niche. Then create your content with your own twist of creativity.

Hashtags Find People for your Content

Adding Hashtags in captions related to your niche helps you in reaching more people. Hashtags work as a category, and if you incorporate that hashtag in your post, you become part of that category.

The more popular the hashtag is, the more reach and engagement your post will get.

The Longer, the Better

Let them spend more time on your post, and for that, you have to make your content longer. Swipe posts, Carousel ads, Reels, Videos, and Captions help you in making content longer.

Remember one thing your content should be engaging.

Post in Peak Hours

Your post metrics within the first hour are critical, so it is advantageous for you to post at the best time of the day. Post your content according to your insights and boost the engagement and reach within the first hour of posting.

Valuable Content

Whatever content you are posting, make sure one thing your post content should be valuable. To solve the query of your viewer, inform them, educate them or entertain them. It will ultimately boost the metrics of your engagement, clicks, views, and reach.