No doubt, Facebook has emerged as one of the most loved advertising platforms in the last decade. Whether your business is B2B or B2C, you must learn today to create Facebook ads to have an edge over your competitors. Along with creating great product images or videos, you must know how to write a compelling copy for your ad. Hence, here 5 copywriting tips to create amazing Facebook ads: -

YOUR FACEBOOK AD COPY SHOULD BE PARALLEL WITH VISUALS

Can you imagine an ad of a restaurant without any image of cuisine or Burger King’s ad without their iconic crown logo? No, right? Then make sure that this doesn’t happen to your ad too. Make sure that your ad copy stays parallel with the visuals. The image should immediately give an idea, what the ad is about. Otherwise, it will only confuse your readers.

TRY TO BE IMPRESSIVE WITH SIMPLE LANGUAGE & KEEP YOUR AD SHORT

When you are creating an ad on social media, high-end vocabulary isn’t that much needed. You should create an ad that’s easy to understand and relevant to the reader. Your ad should answer three questions: -

1. What you are offering

2. How it benefits them

3. What to do next

SHOW URGENCY AND SCARCITY

Everyone hates missing a great deal and you can use FOMO to increase sales of your product. Hence, create urgency and scarcity by offering limited time offer at a heavily discounted price. Moreover, you can also offer a great deal to first time buyers. After reading your ad copy, readers will flock to your website to avail the discount.

BE STRAIGHTFORWARD WHEN IT COMES TO NUMBERS

Lead your Ad with numbers, not with mere words. People are interested in the costs of the physical product and discounts that you are selling. Hence it is advised that you are upfront about the price and discount of the ad products.

DON’T FORGET TO TEST YOUR AD COPY

Testing your Facebook Ad is super important to test the effectiveness of your copy. Facebook allows advertisers to spend a small amount of money to try things out in the beginning. Try creating two different ads with the same image but different copies and see which ad engages the audience the most. The only way to learn effective copywriting is through experience. You can test the effectiveness of your ad with a Facebook relevance score.

These were some of our copywriting tips for creating captivating Facebook ads. The experts at Apni Market can help you in creating content for your Facebook ads for generating new business leads. Over the years we have catered to a variety of clients for Facebook ads. Apni Market is known for all the Digital Marketing services like SEO, SMM, PPC, Content Marketing, Video Marketing, etc. Go to http://www.apnimarket.into get a free consultation.