In our last blog post, we had enumerated 3 mistakes that beginners make and how you can avoid them if you are starting in Digital Marketing. This blog is the continuation of the last one with three more mistakes that beginner digital marketers make. Contact Apni Market, if you are looking for SEO and SMM services for your business. Let’s see those 3 mistakes one by one: -

POOR REMARKETING ADS

If you aren’t running remarketing ads then you are doing a huge injustice to your campaigns. As the general attention span is decreasing, these reminder ads serve a purpose to bring visitors back for sign-up or purchase of your product or service. You can also offer a 10-20% discount to further increase your chances of getting a lead.

If reminder ads aren’t your thing, you can always go for testimonial ads. You can make testimonial video ads or write a testimonial of your customers in the caption of the post. The social proof will boost the confidence and trust of your potential customers in you.

NOT USING FACEBOOK PIXELS

By installing Facebook Pixel, you can measure the effectiveness of your ad campaign by understanding the actions people take on your website. Many beginners Digital Marketers don’t incorporate it as they find it a bit complex to use. Though, the data collected from Facebook Pixel can help you to learn about your audiences and make changes in Ad campaigns. It is a snippet of code that Facebook provides inside the Ads Manager. You need to install code yourself to get started with it. If you haven’t started using the Facebook Pixel, then start NOW!!!

NOT UTILIZING VIDEO ADS

A survey of 2018 has revealed that 71% of consumers find Video Ads more connecting than Image Ads. You don’t need to be an expert in video production and can easily create one with various tools available online. It is of paramount importance to caption your video ads as they increase your view time by 12% as suggested by some researches. Also, use your Ads Manager to track metrics such as: -

1. Average Watch Time

2. Video Views

3. Reach

4. Video Watches

As they will give you a better understanding of your Ad Campaigns. So, if you haven’t started with Video Ads, this is the high time that you get started now.

Being an established Digital Marketing Agency, Apni Market knows how to create content that goes around like wildfire. We are an expert in converting traditional brick & mortar businesses into online brands. Apni Market also provides services for Website Development, Android App Development, Video Production, and Email Marketing. To know more about us and to read our testimonials, go to www.apnimarket.in.