Are you a business looking forward to acquiring more customers using Facebook Ads? There are certain mistakes that you must avoid as a beginner otherwise you will drain your whole marketing budget with zero leads. A survey has shown that more than half of small businesses’ Facebook Ad campaigns never create the desirable impact. So today, we have decided to describe 3 common Facebook Ad mistakes that beginners make and how to avoid them.

If your business needs Social Media Marketing to target audience online and acquire leads, then contact Apni Market.

Let’s see those 3 mistakes one by one: -

Targeting the Wrong Set of Audience

Here’s a statistic for you: Facebook has almost 50 million pages and they all use Facebook Ads to target a certain audience. With so much competition, you must target the right audience who would genuinely be interested in your product or service.

To target the right audience, you need to create content that’s interesting and engaging for your audience.

Here are some checks to make sure that you target the right chunk of audience: -

Location: - You must target audience as per their location. If you sell Snowboarding shoes, then your preferred location should be places where there’s heavy snow in winter.

Demographics: - Demographics include factors like sex, age, marital status, etc. It’s futile to advertise Snowboarding shoes to individuals above 55 years of age.

Interests: - You should show your Ads to the people who are interested in snowboarding, otherwise what’s the point? So, fill out interest section with as much details as possible.

Behaviours: - Facebook’s targeting tool, also known as Facebook Pixel tracks the behaviour of users and shows ads accordingly. For example, if someone visited your Snowboarding shoes e-commerce store then Facebook Pixel will display them ads related to your site.

Using Ads Only for Lead Generation

Your Facebooks Ad Campaigns should tell a story which viewers can easily connect to. Establishing connection with your audience is paramount importance to generate business leads. You can create ads of testimonials, product benefits and national-international recognitions. Here are some popular Ad types: -

Videos

Photos

Slideshows

Carousal

Delivering Unclear Value Proposition

It’s important that while creating ads, your content should deliver a crystal-clear message about your business, its values and goals. Your value proposition should be easy to understand and it must show how you are different from your competitors? Avoid meaningless slogans and focus on showcasing your product or service’s benefits. A good ad copy can make or break a Facebook ad campaign.

For inspiration, you can check out Apple’s value proposition ad copy and see what makes their marketing campaigns so breath-taking?

These were the top 3 mistakes that we usually come across by novice digital marketers. Instead of doing all alone, you can hire a digital marketing agency for your social media campaigns. Contact Apni Market for services like Website Development, Android App Development, Video Production & Email Marketing. To make your service or product an online brand, we have a whole team of talented copywriters and graphic designers. To know more about us, go to www.apnimarket.in.