When you are getting started with the SEO Strategy of your website, Keyword Research is the first and the foremost step. Keyword research is the activity of finding valuable keywords for SEO & Online Marketing. Choosing the right keywords that your target audience is searching online, can make your page worthwhile and lead to a better position on Google SERPs. Here are ways you can find the best KEYWORDS for your website: -

STUDY YOUR NICHE AS MUCH AS POSSIBLE

Before finding the keywords for your business, you must study your niche as much as possible. It can give you some out-of-the-box ideas and help in discovering a solid SEO strategy. You can study your niche by talking to your existing customers or online communities related to your product or service.

CREATE A LIST OF SEED KEYWORDS

Divide the main category into sub-topics to create a list of seed keywords. Seed keywords are important as they become the foundation of keyword research. They help identify your competitors and define your niche too.

USE KEYWORD RESEARCH TOOLS

If you don’t want to waste much of your time, you can use many Keyword Research Tools available in the market. They will help you to further refine the search terms. There are various keyword research tools such as Google Keyword Planner, Ahrefs, and Ubersuggest.

SEARCH FOR LONG TAIL KEYWORDS

Long keywords are more descriptive and are especially powerful if you have a specific target audience. Long-tail keywords get fewer clicks, though their conversion rate is generally high.

LEARN ABOUT YOUR COMPETITORS

Along with researching for appropriate keywords, you need to be aware of your competitors. The more you understand the landscape of your business, the better you will be able to devise the SEO strategy.

These were some of our tips to get the best keywords for your website. Over the years we have catered to a variety of clients for Facebook ads. Apni Market is known for all the Digital Marketing services like SEO, SMM, PPC, Content Marketing, Video Marketing, etc. Go to http://www.apnimarket.in to get a free consultation.