E-Mail Marketing is one of the most effective ways of communicating with your audience. Though there has been a continuous rise of social media platforms, still E-Mail Marketing trumps them all when it comes to generating and converting business leads. But first, we should know what exactly is E-Mail Marketing?

“E-Mail Marketing is a way of communicating with your audience through e-mail. The e-mails can be commercial, or educative.”

To do E-Mail Marketing, you need to have a list of e-mails of people who voluntarily signed for your product or service.

Some benefits of E-mail Marketing: -

1. It helps you generate more leads and sales.

2. It helps you get recurring traffic.

3. Building community around your brand is easy with E-Mail Marketing.

There are many reasons why you should also consider E-mail Marketing for your business to grow. Let’s see those reasons one by one: -

ALMOST HALF OF THE WORLD USES E-MAIL

E-Mail is the most generally used communication tool in the world. Here are two astonishing statistics: there are approximately 4 Billion active e-mail accounts in the whole world AND 99 percent of e-mail users check their accounts at least once.

These two reasons make E-Mail Marketing such a powerful tool in your Digital Marketing toolkit.

COMMUNICATION IS EASY WITH YOUR AUDIENCE THROUGH E-MAIL

With E-Mail Marketing, you can communicate directly with your audience without having to pay a single penny in advertising. E-mail gives a personalized feel and can be used to start a direct conversation with your potential clients or customers.

E-MAIL MARKETING HAS A HIGH ROI

As per statistics, for every $1 spent, e-mail marketing generates $38 in ROI. These are not accurate numbers; as exact figures depend more on your profit margins and the type of products or services you are selling.

PERFORMANCE CAN BE MEASURED EASILY & ACCURATELY

Measuring the effectiveness and performance of your e-mail campaigns is easy. This is important as you cannot improve what you cannot measure. With your e-mail campaigns, you can see how many people have opened your e-mail and clicked on the provided link. This is not the case with other social media platforms.

CAN ALSO ACT AS A SURVEY TOOL

Apart from generating business leads, you can also use E-Mail Marketing to create surveys related to your product or service. The answers from the survey will help you in creating better services or products in the future.

These were some of the reasons why your business needs to get started with E-mail marketing. The experts at Apni Market can help you in creating content and designing templates for your e-mails and generating new business leads. We are known for all the Digital Marketing services like SEO, SMM, PPC, Content Marketing, Video Marketing, etc. Go to www.apnimarket.in to get a free consultation.